Search Engine Optimization: What We See and Why We See It
Cite as: 4 GEO. L. TECH. REV. 299 (2019)
Search Engine Optimization (SEO) is a technique to improve the ranking of a website on the results page of a search engine for the purpose of increasing the traffic to that site.1 This technique has become crucial in the modern Internet era, where standing out amongst the over 1.7 billion websites can be a challenge.2
Georgetown University Law Center, J.D. Candidate 2022; Virginia Polytechnic Institute, B.S. Engineering Science and Mechanics, B.A. Physics.